LG OLED77C34LA 77″ Smart 4K Ultra HD OLED TV

• Advanced picture and functionality with the α9 AI Processor 4K Gen6
• Bright, bold visuals of Brightness Booster
• Ultra Slim Design with barely-there bezels
• Smart Functionality, including ThinQ AI, WebOS, and Hands-Free Voice Recognition
• Immersive entertainment with Dolby Atmos & Vision, VRR, G-sync, and Freesync

The LG OLED77C34LA OLED HDR 4K Ultra HD Smart TV, with its 77-inch screen and Freesat HD & Dolby Atmos, in Dark Titan Silver, is an excellent option for a cinema-at-home experience. The OLED evo technology, powered by the a9 Gen6 processor and an advanced Brightness Booster algorithm, delivers a stunning picture with supreme contrast, 100% colour accuracy, and pixel-perfect detail, from any angle and in any light environment.

The 4K OLED screen produces impeccably deep blacks, bright whites, and scintillating colours, thanks to its self-illuminating pixels. The Dolby Vision HDR expands light, dark, and every colour in between for a picture that’s closer to real life, and it supports multiple HDR formats, including Dolby Vision. The a9 Gen6 AI processor enhances the image and audio quality, delivering image enhancement through AI Super Upscaling and upscaling audio for a more cinematic experience.

You can enjoy an immersive cinematic and sports experience, with uncompromised image quality at any angle, crystal-clear sound, and the deepest black levels, plus Filmmaker Mode. The Dolby Vision and Dolby Atmos audio together ensure full audio-visual immersion, providing awe-inspiring drama to every genre. The AI Sound Pro enhances the audio to put you at the centre of the action, creating an immersive and absorbing atmosphere in any room.

Thanks to LG’s advanced Brightness Booster Algorithm, you can enjoy supremely bright images, ensuring a stunning picture no matter how bright or dark the room. The TV is also ideal for next-gen consoles, with 0.1ms response time and accelerated processor speeds, loaded with pro-tools like 4K@120Hz, Variable Refresh Rate, Auto Low Latency Mode, and eARC as specified in HDMI 2.1, plus G-Sync, FreeSync, and Game Optimiser options.

The LG OLED77C34LA OLED HDR 4K Ultra HD Smart TV features LG’s award-winning webOS platform, hosting a huge variety of the top streaming services, including Freeview Play, NOW, Netflix, Prime Video, Disney+, Twitch, and more. Browsing and searching are super simple, Quick Cards make it easy to search based on your interests, and you can control it by voice with built-in Alexa.

Finally, the TV is expertly housed in an extremely thin and light design, ensuring exceptional technology and superb viewing experiences. When paired with a compatible LG soundbar (sold separately), you can enjoy an enhanced sound experience with seamless pairing. The WOW Orchestra feature utilises TV and soundbar speakers simultaneously, and you can control the soundbar with the TV remote.